SELECTED PROJECTS
STORY XPERIENTIAL - The Frida Witch
Production Date: Fall 2022
Storyboard | Runtime: 8:00 minutes
Story Xperiential is an online seminar that takes participants through the process that Pixar and other industry experts use to create storyreels (rough drafts of an animated film using drawings edited together in a sequence). This program is set up so people can go at their own pace over the course of nine weeks.
They learn from pros with videos and exercises related to participant’s weekly deliverables.
They create and upload their deliverables for feedback.
They discuss by giving and receiving feedback within a community gallery.
The storyreel for The Frida Witch was pitched and developed during the Fall 2022 seminar. The story follows a shy, furry black cat who chooses to practice magic, but hides it from her human poppas for fear that she may be rejected and unloved for practicing mystical arts. The Frida Witch is currently being developed into a short animation film and an accompanying multilingual children’s book.
For more information regarding Story Xperiential, please visit: https://www.xperiential.us/s5
To view the final storyreel for The Frida Witch, please visit: https://www.s4.storyxperiential.com/full-screen/0a980487-99d9-46ff-8f22-77823bf24979
KUMALICIOUS
Production Dates: July 2015 - Present
Funds Allocated: $2,000 of $6,200
KUMALICIOUS is a visual arts exhibition, a Creating Queer Community grant recipient and part of the 2016 National Queer Arts Festival lineup presented by San Francisco's Queer Cultural Center.
The artistic depictions selected for this exhibition will draw inspiration from Queer Japanese Manga, Bara, and Gei Comi genres made popular by artists such as Jiraiya, Gengoroh Tagame, and Seizoh Ebisubashi. These genres have had limited exposure to Western audiences, primarily on the internet through unauthorized translations and via homoerotic art communities. This exhibition will showcase sexuality that comes in all forms and highlight inspirations from these genres while embracing their approach to masculinity within a hyper-masculine and hyper-sexual context and beyond, including their ability to embrace bigger bodies and multi-ethnic identities as a source of desire and beauty.
For more information (including KUMALICIOUS grant proposal), please contact: salvador@eshcetera.com
YouTube Initiative
Production Dates: July 2013 - June 2015
Projected Goal: Expand Online Presence + Digital Content Creation + Increase Ad Revenue
Technical Specifications: Adobe CS (Photoshop, Premiere Pro) + YouTube + Google Analytics
I was recruited by CMH Label Group in July 2013 to lead their YouTube Initiative as Social Media Strategist. The initiative goal was to expand the music label's online presence, generate digital content and create an increase in ad revenue across the company's YouTube social media networks.
During my tenure at CMH Label Group, I expanded their online presence beyond featured imprints Vitamin String Quartet and Rockabye Baby which had successfully built up their respective audiences before my arrival. I created over a dozen additional YouTube channels, generated digital content and curated each one to showcase over 40 years of CMH Label Group history that spanned music genres including bluegrass, country, lullabies, punk, metal, meditation and more.
Some of the newly featured channels included the titular CMH Records, Hushabye Baby, Crosscheck Records, Dwell Records and Meditation Music & More.
I studied audience behavior across the various YouTube channels by accessing Google Analytics data. Along with YouTube's Annotations features, I created pop-up messages that appeared in the music video content prompting further engagement from its audience that directly linked them to merchandise. Below are selected samples of merchandise annotations placed throughout the video content (usually 45 seconds from the beginning and 10 seconds before the end):